Are you a proven leader in PR or corporate communications, driven by a passion for the subject matter and a desire to lead a talented and creative team to deliver outstanding results? Why not do it at Australia's largest and busiest performing arts centre?
About Arts Centre Melbourne
Situated in the heart of Melbourne’s cultural precinct, Arts Centre Melbourne presents world-class performing arts in an exciting year-round program. Experience Australia’s best performing arts companies and exceptional international productions, alongside celebrations of comedy, cabaret and popular music.
The Business Unit
The Marketing and Communications team is responsible for the management of Arts Centre Melbourne’s Marketing, Online, Communications and Customer Relationship Management (CRM) services. The team coordinates the integrated planning and implementation of campaigns for external hirers and Arts Centre Melbourne presented programming. It also manages the coordination of marketing for tourism and complementary services including the membership and donors program, Sunday Market, food and beverage outlets and the car park. The Marketing and Communications team is the brand advocate for Arts Centre Melbourne and ensures that the brand reflects our vision and values.
The Business Unit is focused on increasing the profile and patronage of Arts Centre Melbourne and engaging a greater and more diverse range of audiences through the delivery of targeted and integrated marketing and publicity. Alignment with the Philanthropy, Ticketing and Visitor Experience teams aids in maintaining a consistency across the entire customer journey – through Arts Centre Melbourne’s owned, earned and paid channels.
The Communications team within Marketing and Communications is responsible for external and internal communications across the organisation, media and PR, issues management, publications as well as stakeholder events. This team will also lead on all public positioning, issues management and community and stakeholder engagement on the Arts Centre Melbourne component (Reimagining Arts Centre Melbourne) of the Victorian Government’s redevelopment of the Melbourne Arts Precinct.
About the Position
As the Media Manager you will be responsible for leading Arts Centre Melbourne's strategies for audience development, PR and brand awareness, providing expert mentorship to a team of two Media Advisors, and working in collaboration with the Marketing Campaign and Social teams to devise and deliver integrated PR/communications campaigns in support of Arts Centre Melbourne presents programming and as required to external hire/program presenters. The breadth of programming extends to the PR campaigns you would create and deliver in a dynamic and fast-paced environment – everything from families programming and contemporary music, through to circus, drama and musical theatre. This role will be integral in building audiences, supporting Arts Centre Melbourne's brand awareness, leveraging existing and building new and productive relationships in diverse media channels, and managing reputation.
To be successful you will require:
a tertiary qualification in communications, public relations and/or equivalent experience
extensive related experience in the cultural, arts, entertainment, or tourism sectors
demonstrated skills and experience in strategic planning for, and delivery of, a diversity of media coverage through a multiplicity of channels
experience in managing a high-performance, high-capacity team to achieve outstanding results
experience working across an organisation at a senior level, providing expert media and issue management advice to the senior team as required
adept skills at maintaining, nurturing and growing positive and productive stakeholder relationships
capacity to represent an organisation, and ability to create and articulate media strategies to a broad range of stakeholders.
Arts Centre Melbourne employees enjoy a range of benefits including:
- opportunity to receive free house seats and complimentary tickets to our shows
- organisational-wide learning and development and wellbeing programs
- discounted commuter benefits and onsite car parking
- access to health care insurance at competitive rates
- food and beverage discounts at our staff café and surrounding restaurants.
Interested applicants must address the key criteria in their cover letter and submit it together with a current resume as one combined document. Please refer to the position description below on our website for further information, including the key criteria.
To submit your application, click on the Apply button below by Sunday 28 October 2018.
Applications are open to those with full-working rights in Australia
Arts Centre Melbourne is an Equal Employment Opportunity Employer
Position Description - Media Manager September 2018.pdf