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Head of Marketing

Apply now Job no: 492586
Work type: Full time ongoing
Location: Melbourne - CBD
Categories: Marketing


  • Passionately lead, motivate and inspire a high performing team
  • Drive marketing strategy and activity for events and customer experience
  • Brand new role working under Melbourne’s iconic Spire


About Arts Centre Melbourne

Beneath our iconic Spire, in Hamer Hall and at the Sidney Myer Music Bowl, we showcase the best of Australian and international performing arts.  

We’re proudly the home of our flagship Resident Companies – The Australian Ballet, Melbourne Symphony Orchestra, Melbourne Theatre Company and Opera Australia – and a range of presenters who collectively bring our stages and spaces to life.

Together with our own program of performances, events and activities we offer a diversity of audiences a distinctly multidimensional approach to participation, education and entertainment.

We are now focused on Reimagining Arts Centre Melbourne as part of the Victorian Government’s commitment to transforming the Melbourne Arts Precinct into a thriving, connected creative and civic space over the coming years.

For a glimpse into working at Arts Centre Melbourne click here.


About the Team

We create remarkable experiences. The Customer Experience pillar ensures that Arts Centre Melbourne places the customer first by creating and delivering experiences of unique value.

Whether people visit us to attend a performance, take in an exhibition, jump on a guided tour, use our car park or have a bite to eat, we aim to Earn The Encore for our customers each and every time they visit their Arts Centre. The team delivers an integrated end-to-end customer journey that provides a remarkable experience each and every time.

The Customer Engagement Business Unit is responsible for maximising audience attendance and engagement with Arts Centre Melbourne’s enriching experiences, brand, artists, products and services. The team works to deliver an integrated, end-to-end customer journey that provides a remarkable experience each and every time, by creating effective content and campaigns that engage existing, new and diverse audiences, and drive strong commercial outcomes.


About the Role

Passionately lead and inspire the Marketing team; championing a customer-centric approach, driving marketing strategy and activity for events and experiences and actively developing our brand.

As a member of the Customer Engagement Leadership Team, you will develop and implement strategy specifically to continuously enhance Arts Centre Melbourne’s overall customer service delivery and culture.

Full-time ongoing, salary $120,830.17 per annum plus superannuation.


Your Skills and Experience

  • Extensive people leadership experience with a track record of building high performing teams, both culturally and operationally
  • Experience implementing best-practice marketing principles, with the ability to learn, adapt and apply new approaches
  • An innovative, strategic, customer-centric and results oriented mindset
  • Experience using customer data to inform future decision making and translating insight into action
  • Experience managing relationships and communications with a diverse range of partners and stakeholders
  • Experience working with and briefing creative and media agencies
  • Ability to manage and deliver projects within deadline and to budget
  • Experience in the performing arts is not a pre-requisite, though an understanding of and passion for the arts and culture sector will be highly-regarded


For more details please read the Download File Position Description - Head of Marketing July 2019.pdf


Enjoy Team Member Benefits

As a valued member of our ensemble, you will enjoy a number of fantastic benefits including the opportunity to receive complimentary tickets, food & beverage discounts, discounted commuter benefits and onsite-parking, access to wellbeing activities and learning and development programs!


Apply Now!

Please submit your resume together with a cover letter addressing the key criteria by 25 August 2019. Early applications are encouraged as suitable candidates may be invited to attend an interview or appointed prior to the closing date.

Employment at Arts Centre Melbourne is conditional upon the satisfactory completion of a National Police Check.

Applications are open to those with full working rights in Australia. Arts Centre Melbourne is an Equal Employment Opportunity Employer.

Advertised: AUS Eastern Standard Time
Applications close: AUS Eastern Standard Time

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